Effective Influence for Modern-Day Business
The traditional type of businesses have made progress and entered the digital platforms. Essentially, the older types also have the conventional ways of obtaining customers while the latest ones are using the functions of the Web.
At present, many consumers in all parts of the globe are going online to get information about the items they desire to buy. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.
Overview of Influencer Marketing
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. As a matter of fact, a survey executed by a certain group revealed that customers who are in the working bracket today (specifically, the millennials) made real purchases for items that are recommended by the influential people in their lives such as peers. Basically, that survey shows how powerful influencer marketing can be.
Description of an Influencer
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nevertheless, everybody must be aware that influencers do not exist only as marketing tools but also men and women who decided to go social on the web to establish relationships or simply connect with others.
Who are the Influencers?
Influencers basically have two categories, the macro influencers and micro influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.
On the other hand, micro influencers are individuals with 1,000 to 100,000 followers on social media platforms. This type are basically starters, trying to get more actively engaging followers.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. Moreover, several companies may choose this influencer marketing option because of authentic, non-business-like approach.
Which Should it Be – Macro Influencers or Micro Influencers?
The truth is, your decision must be according to the needs of your business. But whether macro or micro, you will be doing a good, modern-day marketing strategy.